These three groups of objectives mirror the stage that any user is at any given time in the marketing funnel according to the SEE – THINK – DO framework. Why do you want to launch this campaign? What are you hoping to achieve? What do you want the people who will click on your ad to do? Once you have the answer, the first and difficult task has been crossed out from your campaign’s to-do list.įacebook groups objectives under the following categories: Prior to launching your campaign, you should take some time to think what is your objective. But what does it take to succeed in a competitive platform? Choosing the right objective for your Facebook campaigns, among other factors of course. With more than 2.13 billion monthly active users as of December 31, 2017, on Facebook, it serves them right to do so. They want to reach their audience on the platform they spend most of their time on Facebook.
Small, medium and large businesses across the globe have one thing in common.
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